So you have purchased a domain name and are ready to get started with building your site. That is great but you need to slow down a little bit and put some serious thought into what your URL structure is going to be.
What is URL Structure?
It is the logical structure of the pages and posts on your site. As you can imagine, it dictates how your site will be laid out and more importantly how people who visit your site will browse it.
Base URL – http://brianhorlings.net
Testimonials from customers – http://brianhorlings.net/testimonials
Blog posts – http://brianhorlings.net/blog
URL Structure Tips
There a few tips to get the most bang for your buck when it comes to optimizing your site’s URL structure for both your visitors and the search engines.
- Keep it short and sweet.
- Utilize the keywords you want to be searched for.
- Try to make it memorable.
Real World Example
Say you have a site that sells various products that are not necessarily related. Rather than group everything under a Products category with a sub-category underneath that, why not make it more specific? Possibly just the sub-category?
What Most People Do – http://domainname.com/products/widgets/small
Better Form – http://domainname.com/smallwidgets
Why is this better?
- It is short.
- Customers can easily remember it.
- It accurately describes what is on the page.
- It utilizes keywords customers are likely to search for.
Follow Up Links
Wrapping things up… we quickly looked at what the URL Structure is, a few tips and a real world example. The main things to remember when creating your URL structure are keep it short, utilize your keywords and try to make it memorable for your visitors.